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Pursuing a career as an International Marketing Manager

By: AyseGumm

“International Marketing Manager?!”…this could be something many people think when reading this Title.

A general believe is that in a highly globalised world people become all the same around the globe. This is mainly due to the influence of the internet and social networks, where people across the world connect, and share their interests.

However, even though we are increasingly similar, we have differences. These differences among consumers are immensely underestimated by people doing business in international markets.

The environment of consumers contributes significantly to their beliefs, interests, and behaviour. The international markets might have differences in political, economic, socio-cultural, and technological aspects. An analysis of these factors helps marketers to apply an appropriate International Marketing strategy. Marketing activities such as pricing, advertising, or distribution change within cultures due to different perceptions.

 

As an international student living in the United Kingdom (UK) and not being British myself, I noticed that even being from another European country, there are still certain differences among culture and customs. The aspects of analysing international markets and developing international marketing plans is what interest me the most. This focused my career on the International Marketing Manager role.

Preparing for an international marketing manager role at the University of Salford

After six months of studying MSc Marketing at Salford Business School gained an insight into several interesting modules, and the cultural aspects of doing business in a world that is becoming increasingly international. Marketing a product in an international market bears more consideration and planning than I originally thought. I realise how important an understanding of international environmental differences is.

university-of-salford-peel-campus

Image: (CC) The Maxwell Hall and Maxwell Building, University of Salford Peel Campus; by mwmbwls

Cultural diversity is prevalent at the University of Salford, and brings together students and lecturers from all countries across the world. It showed me how differently people behave and talk with each other. An intercultural awareness might prevent misunderstandings and eventual problems, like for example disrespecting someone’s religious views.

Interacting with people from different countries also gives you knowledge about their cultures, their customs and traditions. Furthermore, such an educational environment helps you to gain an international network, which could be advantageous when considering future business development prospects.

Pictured left to right: Luis Santos (from Portugal), Maria Camila Villa Jurado (from Colombia), Vanessa Van Huynh (from Vietnam) and Rebecca Lee (from the UK).

Image: Salford Business School MSc Marketing students year 2013

Marketing practice

Companies are increasingly interested in distributing their products and services internationally. This offers them a range of opportunities when it is done effectively. Not taking into account cultural and linguistic characteristics can have negative impact on international business development. The literature shows various examples of companies failing when marketing their products and services in international markets. This happens through ignoring the importance of cultural awareness.

For example, Procter & Gamble released a TV commercial showing a man entering the bathroom and touching his wife, as she’s having a bath. This was perceived as inappropriate in Japan, and considered as a violation of privacy.

 

Being an International Marketing Manager it’s crucial to analyse foreign markets from a macro and micro level perspective. This analysis is useful for an effective Marketing strategy.

What is international marketing management for you?

Please use the comments section below or get in-touch with me on Twitter or LinkedIn

 

Source:

Ayse Gumm, 2014. Pursuing an International Marketing Manager career - learn from my experience at the University of Salford. Salford Business School Blog, [Online]. July 2014, 1. Available at: http://blogs.salford.ac.uk/business-school/?p=3691&preview=true [Accessed 24 July 2014].

 

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Kwaito isn't dead

Kwaito isn't dead

By: nataliabarbah

'Dead or alive' 

 

Kwaito music originated in Johannesburg in the 90’. The movement was started by the iconic crew The Trompies fronted by Jakarumba. Kwaito is the soul of South African music, bringing the young and old generations together, as one. It’s a combination of ragga, hip-hop, dance and pop. It plays a very important role in people’s lives. Many define it as a way of living, by capturing everyday life and struggles in their lyrics. Artists such as Jakarumba, Sbuda Juice and Kaos are pioneering in the South African music scene, bringing fresh sounds and grooves. Some South Africans believe that kwaito music is dying, because of constant changes in music and the industry focusing on mainstream genres such as hip-hop, house and R&B. Kwaito artists fight back by staying true to their roots and cherishing the original sound of kwaito. 

 

https://soundcloud.com/user609897604/kwaito-is-not-dead-2

 

By Natalia Barbah

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Multimedia web page

By: MarinaHristova

 

 

Holi comes to Salford

By Marina Hristova

HOLI, the festival of colour, was celebrated for the first time at the University of Salford.

Students dressed in white gathered at Castle Irwell Student Village to join the festival.

The University of Salford Indian Society organized the event on 5th April this year.

On the day of Holi students were throwing colourful powder in the air and painting themselves with various colours.

The reason for organizing the celebration in Salford is to promote equality and make people step back from their daily routine.

The festival comes at the end of the winter and marks the beginning of spring.

The Holi Festival is celebrated on the day of the fullmoon of the lunar month Phalguna (February/March).

‘International Festival’

Today Holi has become a global festival.

It is now celebrated by thousands all around the world. 

In New York, for instance, Holi parades are taken out where people are playing with colours in the midst. 

Bollywood actors also take part in the Holi celebrations around the USA.

In Trinidad and Tobago a special folk song is sung and played by two instruments - hand drum and cymbals. 

 

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An Italian Happy Hour is beneficial for the local economy

By: I.Elmi

Nino Francesco Caruso is a 27 year old Italian guy who dreamed to open a wine business in Manchester after studying Business and Management at the University of Durham in the North of England. In November 2013, Nino opened his small restaurant called Veeno, where people can drink Italian wine and eat Italian food.

Nino's family own a wine business in Sicily, in the South of Italy but Nino had always desired to import the Italian wine culture into the UK. At the same time, Nino aims to create more job opportunities for young people in Great Britain.

In his interview, Nino says that opening a business in Manchester is easier than in Italy, “In Manchester, I had subsidized in bureaucratic issues, I filled all the applications online in a short time and after two days my company was already registered. I didn't have to wait so long to get alcohol licenses. Aid from banks and the government guarantees scheme are a very important help for someone who is planning to start a business without having a significant amount of funds. The council is my guarantee, if I will not be able to move forward with my business, the council takes the responsibility to pay banks back. If the council believes that your business could be beneficial for the economy of the country, they are willing to help you”. Nino's business has had 20% increase in customer turnover over the last 6 months. After seeing the positive growth of his business, Nino plans to open a new shop in Leeds with the aim of spreading his business around the main cities in the United Kingdom.  

 

By Isabella Elmi

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The quality of nanoparticles

By: I.Elmi

At the University of Manchester in the United Kingdom, PhD student Pietro Locatelli (in the picture on the left) is working on the synthesis of polymeric segments that self-assemble into nanoparticles. The objective of this research is to control this process and the morphology of the nano particles by varying the initial chemical composition. The term nano refers to the size of these particles. A nanometre is 1 to minus 9 metre, which make anything of this size invisible to optical systems. The visualization of such small objects is possible only with powerful tools such as electron microscopes. In literature, nano particles have been also synthesised for drug delivery applications showing high potential for treatment of wide spread diseases such as cancer. Since the size of the human cell is at least 1000 times larger than a nanoparticle, the interaction between these two species is more efficient.

Functionalizing the surface of a nanoparticle with specific chemical groups, leads to cell targeting. Indeed, receptors present on the cell walls recognize these nanoparticles and absorb them. Once inside the cell, the particles break down and release the drug.

On the other hand, the traditional approach for the treatment of cancer does not employ any specific drug targeting. For instance, chemotherapy has a broad action on human beings killing both healthy and sick cells. Looking at the future, nano technologies might have the potential to bring a revolution in pharmaceutics and drug systems. Typically, the drug active element is encapsulated in a polymeric structure, such as a pill, which acts as a protection and carrier. Without this polymeric shield, the drug active element might be degraded before reaching its target due to the body parameters variation in acidity or oxidation environment. If this approach is scaled down to nano size, it would lead to a significant improvement and more efficient strategy in the delivery of generic drugs. 

 

By Isabella Elmi

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No Nuclear waste in the Cumbria county

By: I.Elmi

The Lake District is a natural park located in the north of England. After weighing up their options, in 1999 the council voted NO for putting nuclear waste in the rocks there.

William Head is a Nuclear PhD Student at the School of Earth, Atmospheric and Environmental Sciences of the University of Manchester. His research on the Nuclear waste disposal is about the analysis of areas where it is possible to find a long-term store for nuclear waste. William's aim is to try to see what happens when the soil fluids flow through the ground and interact with anything there and where it is going to flow to, fooling the systems of fractures in the rock. It was studied for safety reasons because those fluids could flow into the water making it dangerous. William uses a Lidar Scanner Laser which creates pictures in 3D which gives a better view of the rocks. This image was taken by William and it shows a laser scan of Rydal Cave in the Lake District (left) and also the orientations of fractures that he has picked (right). 

 

The only suitable area in the United Kingdom to set nuclear waste is the county Cumbria due to all the rocks there. William has been concentrating his research in Cumbria without the aim of putting nuclear waste on Lake District rocks. It is quite possible that the situation may change again in the future after another council voting. However, even if the situation doesn’t change in the Lake District, the study will still be beneficial for similar cases worldwide. 

 

By Isabella Elmi

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English as a foreign language: how much does it cost?

By: I.Elmi

Private English schools can be considered one of the main point which help the growth of a country's economy. English speaker countries such as United Kingdom, Ireland and USA have a high quantity of English School with many students from all around the world. However, United Kingdom seems to be the preferred choice for foreign people to learn English. Cities such as London, Manchester, Liverpool, etcetera, are full of English language schools where Europeans and also Asian and South American people, want to study English for short or long periods of time. Studying in a private English language school doing a general English course with duration of 4 weeks, costs about £800. Many students request help to those schools for accommodation solution. Many English families provide a room in their own home for foreign students. On average, a family's room costs £140 pounds per week, where £ 110 is what the family perceives, and £30 is the amount that the school earns each week for each student living with the family. However, from 2011 to 2013, the overall enrolment in English schools has decreased.

The graph shows the top ten countries where the majority of learners of English come from.

School prices increased of at least £20 per week every year. This could be a reason for the enrolment decrease, as the growth of prices determines the number of weeks that a learner wants to attend.

 

By Isabella Elmi

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Stop Motion Film

By: danbeeott

I recently made a stop-motion film using my iPhone 4. It was good fun but the overall finished piece lacked the impact I had hoped to achieve.

I have started planning out another version of the film 'SHEET' to add to my portfolio. I'll keep you guys posted of any updates and plans as they fall into place.

Keep an ear to the ground, stay tuned...

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Can you feel the vibe?

By: nataliabarbah

Kwaito movement in South Africa

Kwaito music has originated in Johannesburg, South Africa during the 1990s. The movement was started by the iconic crew The Trompies.Their members consist of Jakarumba, Mahoota, Spikiri and Mjokes started the movement. The crew members were brought up in the township of Soweto, in the outskirts of Johannesburg. They began to make music after completing musical studies at a local college. Kwaito is a unique genre of music, which is usually sung in at least one out of thirteen South African languages. Most popular languages that could be heard on Kwaito tracks are Zulu, Xhosa, Sotho and Tswana. Languages identify local communities’ spirit and celebrate the authenticity. The lyrical content of Kwaito songs reflects social, economical, political and environmental issues faced in townships of South Africa. It is a very meaningful and personal genre, which is significant to Pansula people and a number of communities. Artists quite often refer to their families, hometowns and the Bible. It shows the importance of their upbringing and devotion to God.

Kwaito has a number of musical influences such as reggae, rap, dance, house and pop. It used to be thought to be the ‘music of gangsters’, but thanks to the Trompies the genre has become increasingly respected in the music world. Their traditional Pansula outfits and street dance moves have gained them a number of fans across the country. Their records have sold more than five million copies, while their record label Kalawa Jazmee is the most successful black-owned record label in the world. The Trompies have transformed Kwaito music through their unique dance moves and individual style. Their 1997 single ‘Magasman’ recorded with Lebo Mathoso from Boom Shaka, has become a hit and a national anthem, which featured in three South African films.

The Trompies are the pioneeres of Kwaito and are mentioned whenever the kwaito culture is being discussed. Their audience includes working class youth and aspiring musicians in Southern Africa. Kwaito music is something they can relate to, but also find inspirations, enjoyment and understanding. For many young people it is a way of expressing themselves by transfering their thoughts onto paper and their feelings into beats.

Throughout their career the Trompies have faced many obstacles, both personal and professional. Their experiences are reflected in their music; however, they have stayed true to their roots and the original kwaito sound. The crew is no stranger to collaboration with up and coming artists as well as established musicians. Mixing modern and old school sounds, gives their music a unique flavour and fresh vibes. It is what appeals to their audiences and is in demand these days.

Kwaito music makes you escape into the unknown. It makes you understand the passion and the power of melody and rhythm, merged into one piece. The beauty of this genre lays in diversity; the use of languages, colourful outfits, body movement and the lyrical content. Understood by many and admired by loads of people, Kwaito is the language of freedom. It is very much alive and it will never die. 

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Facebook's revolutionary Mobile Ad Network is finally launched

By: nataliabarbah

Great news for the cyber safety of conscious users around the world. On Wednesday, Facebook has announced an anonymous login characteristic, which allows users to sign into apps without disclosing their identities. The applications will be prohibited from gathering any personal data from the users. Facebook has become an iconic sign-in mechanism for many websites and mobile apps, allowing the users to ‘login with Facebook’ in one click, instead of creating new profiles consisting of lenghty passwords and usernames. By choosing that option, we must be aware that Facebook shares user’s personal information with those applications and websites. At the the companie’s annual F8 developers conference in San Francisco Facebook’s CEO Mark Zuckerberg said that ‘By giving people more power and control, they’re going to trust more apps’.

The new feature will be available to a limited number of apps, including Flipboard, however the anonymous login will be available on a larger scale in months to come. Another exciting feature which is set to be unveiled by the giant is a line-by-line privacy control option, which will enable users who don’t mind sharing information with apps and websites , but want to be able to choose what third-parties can see. For instance, users can decide to share their friend’s list, but not their e-mail address. Facebook’s aim it to ‘put control and power back in people’s hands’ and the new feature is the first step in doing so. 

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Facebook launches a new Mobile Ad Network

By: nataliabarbah

American giant firm Facebook has rolled out a new service, which will aim to distribute ads across a network of mobile applications by making it a new source of revenue for the social network. Facebook has been working on the latest service for a number of years in order to perfect their software, which allows mobile –app makers insert various adverts. Mark Zuckerberg, the founder of the company has spoken at the developer conference in San Francisco. He stated that ‘This is really the first time that we’re going to help you monetize in a serious way on mobile’.

New features will enable users to control the amount of personal information they want to share with third-party mobile applications. It will also enable them to log into social media apps without revealing their identity. A restored Facebook log-in screen for independent mobile apps will allow users to pick which parts of their personal information such as Birthdays and email address that they have ‘liked’ on Facebook can be accesses by any other app.

Nevertherless, Facebook will face some strong competition in the mobile ad network market, Googles AdMob service and Twitters MoPub ad network are already pioneering and  have reached 1 billion users. As it stands, Facebook generates most of its revenue from advertising that appears on its own website and mobile app. In order to get access to extra adversitisng space, networks usually share a proportion of the ad revenue with their partners. However, Facebook will share mosr of their adverstising revenue with applications makers.

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Facebook Audience Network

By: nataliabarbah

https://soundcloud.com/user609897604/facebook-audience-network

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Jakarumba Kwaito Extract

By: nataliabarbah

https://soundcloud.com/user609897604/jakarumba-kwaito-extract

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Radio Coverage :- Indian Elections National News

By: skybaba

Its a Radio broadcast coverage of the Indian Election where I have Interviewed an officer from the Election commision of India regarding the Union Minister insulting remark Case. 



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Blog piece:- The Art of Ragas

By: skybaba


Music is a moral law. It gives soul to the universe, wings to the mind, flight to the imagination, and charm and gaiety to life and to everything  -Plato
Rajasthani folk singers
Picture courtesy :- Times of India  


From Beatles to Selena Gomez, Indian music has always fascinated the western pop culture, but music is India goes far beyond entertainment. Itis the oldest and one of the most prominent aspects of Indian culture.  The earliest literature on music can be traced back to the Vedas, that is, in Sama Veda(from sāman "melody" and veda "knowledge"). It naturally incorporates music, mantra, chhanda, linguistics, and above all, a reflection of the world view of rishis who communicated in the Arsha language, now known as 'Sanskrit'. In Fact just like Vedas there is old scriptrures like Natya Shatra, an ancient Indian treatise on the performing arts, encompassing theatre, dance and music. It was written during the period between 200 BCE and 200 CE in classical India and is traditionally attributed to the Sage Bharat Muni who was ancient Indian theatrologist and musicologist.

Indian music is broadly classified into two conventional subtypes, traditional and modern. Since we are already well enlightened with the modern form of Indian music that includes Bollywood, Munni, sheila, Rasiya, tamancha discos, baby doll and what not, so let us skip directly to the Traditional form. The traditional music includes various regional and cultural genres of music like classical, folk, bhajansufi, qawwali that are largely ignored in the mainstream but have not lost their affluence and continues to retain their preponderancy in the contemporary world.

 

Carnatic Singers illustration
Tamilnadutourism.org

Indian classical music can be further divided into 'Hindustani music', which is mostly practiced in North India, Pakistan and Bangladesh whereas 'Carnatic music', is usually practised in the southern parts of India. While Carnatic music is sung and performed in only one style, there are various styles of singing and performing the Hindustani music. Every gharana or school has its own unique style of singing the Hindustani music. Banaras gharana, Gwaliorgharana, Jaipur gharana are a few of the other important gharanas from India. Hindustani music follows twenty-four hour cycle of Ragas which is not applicable to Carnatic music. 
 

As compared to Hindustani music, Carnatic music gives more importance to the composition than improvisation, hence they have a fixed compositional structure in contrast to Hindustani music. Sub genres of Hindustani music like 'Khayal' have developed due to this improvisational properties of the Hindustani music where the singer can render their Bandish or song according to his will, provided  the Ragas are kept unaltered. 'Drupad' which is another sub genre of Hindustani music is probably the oldest sub genre; it is not only mentioned in the religious books like Samaveda but also in documents like ''Ain-i-Akbari'' or the "Constitution of Akbar" dated in 1593 which recorded the administration of the Mughal ruler 'Akbar',Infact 'Dhrupad' was also appropriated as Court music by the Mughal rulers. Hindustani music is influenced to a great extent by the Persian culture as compared to Carnatic music which is based on the Dravidian culture of India. 
Extinct Indian musical instruments

The Instruments used in the various genres also change based on the sound and ragas. Hindustani music uses Dhol or Sitar or Harmonium whereas Carnatic music uses Mridang or Veena or Shruti box respectively. 


Even after having such a unique melodious potential today, the Indian classical music is declining in its reach and magnitude of followers and practitioners. There are many instruments like 'Mayuri', 'Nagfani', 'Yazh' & 'Rudra Veena' which are already extinct, with no known players of these instruments. People know more about Rap, Metal, Punk rock, than about Dadra, Thumri, Tappa or Khayal. Legends like Ravi Shankar, Bhimsen Joshi, Bade Ghulam Ali Khan and Ustad Bismillah Khan spend their lifetime developing this exceptional art, which is largely ignored by the present generation even in India.


The Indian classical music is composed not just with Ragas and shrutis but with sheer hard work, regular practice and punctiliousness of  writers, singers, and musicians who have dedicated their entire life to music. This heritage is worth preserving because I can't imagine a world where celestial instruments like 'Sitar' is extinct. Yes! I am learning sitar. 




May this musical Journey never end
May this Art live forever 
Long live the Art of Rāgas.

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The road to Lisbon and Turin

By: I.Elmi

By Isabella Elmi

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feature interview:- Mango Mania

By: skybaba





























              

The European Union's (EU) decision to ban the import of select fruits and vegetables from India, industry body Federation of Indian Chambers of Trade and Industry (FICCI) today said, the approach in which the ban was inflicted leaves open the possibility of more such way in the days to come.

Sidharth Birla, President of FICCI said, "This is an unfortunate development. The way it has occurred leaves open the question if this is the only measure or some more could be expected," he also added, "This (ban) challenges the spirit of collaboration that one would anticipate. The move would have a bearing on the farmers and exporters from India as well as impact trade and consumers in UK and other countries in the EU,"

Earlier this week, the EU momentarily banned imports of Alphonso mangoes, the king of fruits, and four vegetables from India from May 1.The conclusion by the grouping's Standing Committee on Plant Health came after 207 consignments of fruits and vegetables from India imported into the EU in 2013 were found to be contaminated by pests such as fruit flies and other quarantine pests.

A reconsideration of the ban will take place before December 31, 2015.The UK imports approximately 16 million mangoes from India and the market for this fruit is worth almost 6 million pounds a year. Nazam Khan, a salford based shopkeeper said, " we sold Indian Mangoes for only about 8 weeks during the season and made around 5000 pounds in those weeks, now that we have these bans we have a big shortage of the product already and this will cause me a huge loss this season I think".

The ban has affected the Indian Markets to a high extent; Mango prices have slumped almost 40% in the Indian wholesale markets. "The quality is still the same, there might be a few mangoes in the consignment that might have been infected but that does not mean all the mangoes are infected," said Mr. Raj Bhagat who is a wholesaler from Pune, Maharashtra. 

Mr. Raj Bhagat is the director of  a leading Mango exporting company called Yesraj Agro Exports Pvt Ltd situated in Pune, India. He explained the problems faced by exporters during the interview.

 

 1) Is the ban affecting the wholesale business?

"Yes it is to a large extent, earlier we used to make almost 35-40% more profit as compared to what we are making now. Not only me but all the major wholesalers are affected. We exported a large amount of mangoes to EU now that its is not happening, we have all that stock with us this has caused a decrease in the value of Mangoes in India and they are not just any mangoes they are high quality Mangoes that is the major problem; we already started selling the stocks in cheaper prices so that they don't get wasted".

 

2) Is the storage facilities for preserving the quality of Indian Mangoes not good enough?

"This question makes no sense first of all, If the EU thinks that we do not know how to store and transport our food product they have an awful perception here; Our farmers work hard to produce such high quality product, and we give out best to make the product retain that quality until it reaches its destination, there might be a few mangoes that might have been infected, does it means that all the Mangoes are infected and filled with virus?".

 

3) Are the wholesalers in India doing something against the ban?

"we have raised the matter, and we have already spoken with a few officers from the FICCI and the trade association and we have been told that the case will be taken to the World trade organisation, let's hope something good happens until later".

 

4) Are there lot of Mangoes infected by the white fly as said by the EU?

"No, we have more than 1000 crates lying in our own warehouse you can get each one of them checked personally, even if you find a single piece, I will stop my business. I admit that the a few mangoes tested by the EU might be affected, but the quality is still the same not just here but at any leading wholesalers in Pune."

 

5) Does these bans affect the customers within India?

"In a safe way yes, they are enjoying mangoes in a cheap price, well since we have so much of stock we do not mind selling it at a cheaper rate here since we do not have any option, we have stopped negotiating the prices as well, we take what we get. In Hindi, the common man is called "Aam Admi" and Mango is also called "Aam" so today the common man is actually enjoying his nomenclature"

 

The Ban's on the Mango import is having varied effects in India, where the "Aam Admi" is enjoying it, the wholesalers are still waiting for a reply from the WTO & FICCI.

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Syria Presidential Radio package

By: jkalam

By Jebba Kalam

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Clarkson's final warning

By: jkalam

Top Gear presenter, Jeremy Clarkson, has been told by bosses at BBC he will be sacked if another offensive remark is made.

The presenter known for his witty remarks and enthusiasm for cars, has been under the spotlight for using the 'n-word' in an un-aired clip whilst singing a ne=ursery song.

The song, Eeny, Meeny, Miny, Moe, has Jeremeny "mumbling" the racist remark whilst trying to choose between two cars. 

The Daily Mirror had first broken the story on May 1 2014, to which Clarkson tweeted that he had never used the word. The Daily Mirror then released the clip given to them, which indicates Clarkson using it.

Clarkson has been in controversial situations before. Not too long ago, he had used the word 'slope' in the Top Gear special in Burma, where he and fellow Top Gear presenter, Richard Hammond, are usuing the degradatory word to descride the bridge they had built but also an Asain man on the bridge. The word is seen as offensive to people of Asain descend, though it is not a word widely known here in the UK, it is common in the USA and Austrailia. 

Many people have called for Clarkson to be sacked. But the BBC have issued a final warning to Clarkson, to which he wrote in his column in The Sun as "And even the angel Gabriel would struggle to survive with that hanging over his head."

Fellow presenters of the popular show and long time friends, Richard Hammond and James May have defended him by saying he is "many things" but not a racist.

By Jebba Kalam

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Comment piece

By: MarinaHristova

Real Madrid vs. Bayern Munich

By Marina Hristova

Real Madrid beat Bayern (Munich) 1-0 at Santiago Bernabeu first semi-final match of the Champions League.

Karim Benzema scored in the 19th minute after a great pass by Fabio Coentrao.

Thus Carlo Ancelotti's team secured a small chance before the revenge at "Allianz Arena" and continues to dream of the record tenth Cup from the champions tournament.

Portuguese superstar Cristiano Ronaldo was in the starting composition of the team, and Welsh Gareth Bale came off the bench in the last quarter of the game. Marcelo did not recover and Fabio Coentrao played the left back.

At the top of the Bayern attack began Mandzhukic, who was preferred to Thomas Muller. Arjen Robben and Franck Ribery attacked on both flanks while Toni Kroos was playmaker.

Guests started with confidence that forced Real Madrid players to seek Ronaldo for long passes. Guardiola players developed gradually attacks and the first hit was towards the door guarded by Iker Casillas.

Shot by Tony Kroos was blocked and then Real Madrid players coped well with several consecutive pieces to their box.

In the 15th minute Robben tried to score but his shot was safely collected by Ilker Casillas. After his performance Bastian Schweinsteiger came first to the ball but failed to impede Casillas.

Shortly after that Mandzhukich headed off to Kroos whose shot was also stopped. Cristiano Ronaldo handed to Coentrao, who sent to Benzema and for the French it was not a problem from a few meters to stretch the net.

At the end of the first half Bayern again pressed their opponents but Real Madrid players were not worried and did not give chance to Alaba and Rafinha to get involved.

In the 38th minute Bayern played out great in the box but this time the shot from Robben hit the opposing leg and did not reach the net.

The second half started with a chance for Ronaldo to score, but Neuer saved. Bayern gradually tighten the ring around the home penalty area but even though, their attacks reached Neuer's goal rarely.

In the 58th minute Kroos tried to surprise Casillas with a long shot but it did not work. Few minutes later the german team organized a fast attack but it again ended with no goal as it was finished with a weak shot by Robben.

In the 68th minute Ronaldo tore into the box and shooted very well but the German goalkeeper impressed with a great save.

After the change the tempo of the game dropped but Bayern got a great chance to equalize. 80 minutes later Mueller hit the ball hard but ricochet the ball out for a corner. Real responded with a nice break of Bale, but Dante cleared.

In the 84th minute Bayern create the best situation for the whole game. The ball accidentally ended up in Goetz, who immediately shot but Casillas saved it brilliantly.

At the end of the match, the visiting Munich had claims for a penalty after a tackle between Müller and Xabi Alonso but replays showed that Howard Webb was right in his decision.

Bayern Munich

Neuer, Rafinha, Dante, Boateng, Alaba, Lahm, Schweinsteiger, Robben, Kroos, Ribery,  Mandzukic

Real Madrid

Casillas, D. Carvajal Ramos, Pepe, Sergio Ramos, Coentrao, Modric, Xabi Alonso, Isco, Di Maria, Benzema, Ronaldo.

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