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Brainstorming for NSS

Brainstorming for NSS

By: Perseph1

Just attended the first meeting regarding the National Student Survey public information short clips to highlight several key topics that need to be addressed in relation to student life. I shall be working in a pair with a fellow BATAR student and collectively we shall creatively produce and edit a short video for NSS. We shall be tackling personal development. Stay tuned. This week... Brainstorming. Next week... Pitching.

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In the Studio

In the Studio

By: Perseph1

Working behind the scenes as a camera operator capturing the guest mid shot for our demo TV studio show. It was interesting having a play around with the camera buttons, speaking to the gallery and watching the shots on the monitors. I wouldn't have minded trying out a few different shots but hey, when life gives you limes...

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Reflective Log Diary

By: LisaTaylor

Work Experience Reflective Log Diary comming very soon!!!!

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Media Convergence Broadcasters

By: Joeflinders

How has broadcasting been affected by processes of digital convergence? Present at least two examples, and answer with reference to the module readings.

It has been said that digital media convergence in every day life is affecting the way in which broadcasting functions as an industry, and how broadcasters reach their audiences.

Before looking into how broadcasting has changed as a result of digital convergence, it first makes sense to explore what convergence is and the effects it has on our daily lives. Then going on to looking at what broadcasters have been forced to do to stay relevant and cater to the needs of audience members nowadays.

The term ‘convergence’ is relevant to the ways in which different types of media are moving towards one another and are beginning to merge, as a result of new technologies. When we talk of ‘old media’, we mean the more traditional communication types for broadcasters: Television, Radio, and Newspapers. Making these forms of media ‘new media’ comes from the digitisation of the services, with features such as on demand content and user interaction. (Flew, 2008) Describes new media as, “the combination of the three C’s – computing and information technology (IT), communications networks, and digitised media and information content-arising out of another process beginning with a “C”, that of convergence.”

The knock on effect of the presence of new media forms in everyday life is that audience members play a much more active role in the ways that they consume their media content. As a result, broadcasters now incorporate other media types in their content, branching away from the traditional methods that are becoming ever more ‘dated’ and ‘left behind’ by the newer technological advances of today.

In a nutshell, digitising the ‘old media’ makes it much more broadly available for consumers, as ‘new media’. Broadcasters of today are quickly recognising this and are now looking at different media types in a sense of ‘the big picture’, seeing them as part of a web as opposed to them working independently of each other. As (Fagerjord and Storsul, 2007) state, “digitalisation makes the signals themselves equal, regardless of what kind of information or communication they represent.” This means that once the content has been digitised, it possesses the,same digital coding” (Manovich, 2001), “which allows it to flow freely on a range of different platforms and be accessed on a number of different devices.” (Manovich, 2001).

Now that there’s an understanding of media convergence and the direction technologies are pulling us towards, it is interesting to look at the effect these advances are having on broadcasters of today.

Television is a subject of particular change, currently. Using ITV’s X factor as a case study, we can see a massive U-turn in the type of audience participation that the show receives. The show, ten years and counting, has been airing long enough to see the birth of smart devices and the rise of social media websites. This, which although is fantastic in terms of marketing and information sharing, has had adverse effects on the show in ways they may not have anticipated. The show is much more interactive nowadays than it was back when it first aired, with features such as audience Skype and Twitter questions to judges and contestants, and hash-tagging trending topics relevant to the show (enabling audience member to run their own commentaries, publically, sharing thoughts with other viewers). This selection of modes of participation has empowered the audience members, which has in turn meant that the voting figures (which is the main premise of the show, as a competition, in order for it to be successful) have significantly dropped. The show’s host, Dermot O’Leary made a comment in this year’s final that the winning act had received over one million votes, whereas a show of a similar model in the past, Pop Idol beat that, almost embarrassingly so; A total of 8.7 million phone votes were registered, with Young winning 51.3% of support and Gates - who had been odds-on favourite - getting 48.7%” (BBC News Website, 2002). The interesting point to be drawn from looking at those figures is that Pop Idol managed to do that with no multiplatform interlinking, or audience commentaries via social media sites like Facebook and Twitter.

It’s interesting to see how broadcasters have had to adapt to the changes happening that affect the X factor’s voting figures. In order to stay profitable, the show’s producers have been forced to branch out into other areas than just votes. There is now a smart phone app allowing audience members to actively participate whilst watching, as well as a Sunday night show with a live performance from varied pop artists for viewers to download electronically on online music stores.

Another point to be made about the modern advances of television is the effect that such a vast number of available TV channels has had on broadcasters, and more importantly, viewing figures. Gone are the times when there were four UK terrestrial channels (BBC One, BBC Two, Granada/ITV, and Channel 4) that commanded the attention of tens of millions of viewers. This is illustrated perfectly in the statistics given on the Broadcast Audience Research Board’s website, where it is easy to see the fragmentation of the ‘audience percentage reached’ by each of the channels, the further along in time that you look. For example, in as close as 1992, all other UK TV channels than the four terrestrial channels collectively received a 3.8 percentage share of the audience reached, in total (BARB, 2014) which is something that would not occur at all nowadays, with the abundance of choice available to the nation. The introduction of satellite television brought hundreds of channels and in turn fragmented audience figures, drastically. The rapid growth of multi channels has expedited the decreasing role of existing terrestrial channels. Although broadcast television stations have increased in number, their total viewership steadily declined. This has meant that main contenders in the TV station world have had to stretch their content across more platforms to keep audiences interested. The likes of BBC and ITV now have on demand viewing on their websites drawing in ever more viewers and Sky have launched a smart device app called ‘Sky Go’ for paying customers to access exclusive content wherever they are. The BBC Media Centre is a good resource to look at when trying to find out how different ‘iPlayer’ services fair in terms of ‘viewing requests’. It goes on to state that “the growing popularity of internet-connected TVs, smartphones and tablets helped BBC iPlayer hit record-breaking numbers in 2011, with 1.94 billion TV and radio programme requests across all platforms” (BBC Media Centre, 2012). The figures are astounding, considering that online player services are as a result of converging technologies of the last ten years. It would seem that the technologies that are allowing viewers the access to the content that they want, from a multitude of media devices, have had a staggering effect on the way broadcasters are now approaching the rising issue of efficiently reaching their audiences.

Something that has arguably been affected the most by the advances of modern technology and media convergence is journalism, as a result of the ‘rise of citizen journalism’, to be more specific. The evolution of citizen journalism as a reliable source of information has been in recent years, when everyday citizens have had the technology to capture footage and images of news worthy events, as they occur. Smart devices alone have seemed to be another proverbial nail in the coffin for professionally trained journalists. There are questions often raised about the damage that citizen journalism has on the industry in terms of taking paid work from journalists and not paying the people who are effectively contribution to the telling of news, with their footage.

The Boston marathon bombings is a good case study for a newest chapter of citizen Journalism. In an article on, (Trevor Knoblich, 2013) discusses the idea that this was one of the first instances where citizen journalism was used interactively as opposed to just sharing content. People were actually pooling resources to try and find suspects of the incident, aided by the technological advances of social media websites. Also that, interestingly, “NBC used Instagram photos to illustrate how creepy Boston’s empty streets appeared during the manhunt for one of the suspects”, showing that professional broadcasters are now embracing the content that modern technologies have brought to their doorstep which is something that just never happened in the past. Although this was an interesting turn, and something that had never happened before, the convergence of social networks to aid police investigations is a topic of particular controversy, dividing the opinions of many.

In an article by (Mutter, A, 2013), he goes as far as to say that people "Armed with iPhones, empowered by Twitter" were effectively on a witch hunt, and that the accounts of citizen journalism are biased an unreliable. Citizen Journalism has seriously impacted the way that we obtain coverage of incidents and is raising questions about the future of broadcast journalism.

Radio is yet another medium that has been under massive change in recent years. This medium is one in particular that has been subject to a lot of change in the past, with the introduction of television. What we once used radio for is no longer relevant in this day and age. Audiences are offered an alternative in the form of television, meaning that radio needed to find something new. As opposed to just being a broadcasting tool to output information in a one-way system, Radio should be free to do much more. “Radio ought to be no longer just about broadcasting but more about a communications space(Radio is Dead, Long Live Radio – Micheline Roi). For this reason, modern advances have been somewhat of a blessing to radio. She then states that “listeners become active participants in the broadcast”, which is true in more ways than one. The convergence of Social media and smart devices have provided options for every listener to participate as they wish, with a multitude of possibilities, helping to change Radio as an industry, alongside broadcasters’ focuses and objectives.

Radio broadcasters, in order to survive, have embraced modern technologies fantastically. Online content and talking topics opened to the public for electronic interaction are offered through social networks such as Facebook, Twitter, and YouTube. It’s also important to state that the incorporation of these innovations are forever on the increase, with radio stations trying to access the attention of audience members in a more active way. It’s interesting to look at an announcement made at last year’s Radio Festival, held in MediaCityUK. BBC Radio One and 1Xtra are to hire what they’re calling ‘social media DJs’ in order to stay relevant to younger audiences (Ben Cooper, Radio Today, 2013). Their main role is to think of ways to keep listeners interested by creating innovative content to cross various platforms, which is essentially to keep up with the highest levels of media convergence, and think of more creative and efficient ways to do so. This proves the massive effect that convergence is having on the broadcasters of today.

I think, looking at the case studies that have been presented, it is easy to see that the technologies of the past ten years have had a profound effect on broadcasting. More specifically on the way in which broadcasters connect with their audiences and how they offer creative alternatives to the tradition methods of old media types. All of which is as a result of the convergence of new, digitised media types and the development of smart devices.

It will be interesting to see how the areas discussed will further develop in years to come.


-Flew, T. 2008. New Media: An Introduction. Oxford: University Press.

-Fagerjord, A. Storsul, T. 2007. Ambivalence Towards Convergence. Sweden: Nordicom.

-Manovich, L. 2001. The Language of New Media. Massachusetts: Massachusetts Institute of Technology.

-Entertainment: TV and Radio, BBC News. (2002). Pop Idol's career hots up. Available: Last accessed 20th December 2013.

-Broadcast Audience Research Board. (2014). Total Viewing Summary 1992 - Weekly. Available: Last accessed 20th December 2013.

-BBC. (2012). Growth in connected TV, mobiles and tablets fuels record viewing figures for BBC iPlayer in 2011. Available: Last accessed 20th December 2013.

-Trevor Knoblich. (2013). Can Citizen Journalism Move Beyond Crisis Reporting? Available: Last accessed 6th Jan 2013.

-Mutter, A. (2013). Citizen Journalism ran amok in Boston. Available: Last accessed 6th January 2014.

-Martin, R. (2013). Radio 1 & 1Xtra to hire social media DJs. Available: Last accessed 30th December 2013.

-Micheline Roi - Radio Is Dead! Long Live Radio! Available: Last accessed 20th December 2013.


-Yong Jin, D. 2013. De-Convergence of Global Media Industries. Abingdon: Routledge.

-Jenkins, H. 2006. Convergence Culture. New York & London: New York University. 

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Curriculum Vitae

By: SophieGriffiths




                                              07891311323 • SOPHIEPAIGE.09@HOTMAIL.CO.UK

Linked In Profile:

(Fully clean driving license held since 2010, available to drive to all locations.)






A fast-paced, motivated learner currently studying my final year BA HONS Television & Radio Production at the University of Salford, MediaCityUK.


I am an extremely enthusiastic, versatile hard working and motivated individual. Some of my skills and personal interests include:

Voice training with BBC 5 Live presenter Phil Williams. Final Cut Pro 10, All Adobe software, Blogging, Fashion, Travelling, Festivals, Exercise.



(August 2014)







(August 2014)











(July 2014)











(April-August 2014)









(February 2013)








(January 2013)







(September 2012)







(July/Sept 2012)



Bauer Media – KEY 103

Street Team Member:

-        Promoting the station through social events.

-        Interacting with the public, taking photographs and entering competitions.

-        Assistance in the office/on the reception.


Bauer Media – The Hits Radio


-        Creating online content for The Hits website, including galleries, competitions and stories.

-        Using ‘Dalet’ software in order to edit music for the over night plays on the station.

-        Using ‘Powerlog’ software to edit content from shows and create shorter sequences to be reused.

-        Helping prep interviews and features for the morning show with Daryl Morris.



3rd AD (Freelance):

-        Taking cast to and from different sets along with extras

-        Assisting the director on set

-        General running

-        Location shooting.

-        General help to camera crew and assisting production.





ITV – The Jeremy Kyle Show

Studio Runner

-        Providing a professional attitude when taking guests to and from the studio to dressing rooms.

-        Crew refreshments

-        Helping researchers




Royal Television Society:                  

Front of House – Runner:    

  • Signing in all guests and greeting them in the most polite manner,  

Also making sure they arrive at the correct destination

  • General running.
  • Crew refreshments



BBC – The Big Questions                    

Studio Runner/ Green Room Host:    

  • Green Room host for guests appearing on the show, also taking them to and from studio in the quietest manner during rehearsals.
  • General running.



ITV LONDON - This Morning            

Studio Runner/ Green Room Host:

  • Providing all guests and celebrities with a warm greeting, taking to and from studio and leaving the building.
  •   Completing different office duties: fan mail, online content and running errands around the ITV building.                                  


BBC – The Village                                 

Production Runner:

  • Creating an office for the production team – going to and from different places to create the best office whilst on location
  •   Filling out forms for actors/extras.
  • Helping out on different locations on set with filming different scenes.                           








University Of Salford  (2012-2015)

Television and Radio BA HONS


Aquinas College (2009- 2012)

Business B

Media Studies B

Product Design C


Marple Hall Specialist Language College (2004-2009)







References and letters of recommendation available on request.





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The Hits Radio

By: SophieGriffiths

I started my first day at The Hits Radio last Monday, 1 out of 6 of the days I will be doing with them which is really exciting.

My following tasks for my first day were: 

  • Creating online content for the website, I created several photo galleries for the website. One was called 'Crop It Like Its Hot' which featured all of the girl bands and other pop stars who have been wearing Crop tops lately. I also wrote two articles for the website, one was on One Directions new video being leaked and the other was on Ed Sheeran sleeping rough. You can view both articles below.

  • I also used the following softwares: Dalet and Powerlog. I used powerlog to edit content from the morning show, editing a short clip of an interview. I used Dalet to fade the over night plays music and adverts. 


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Website and Logo Design

Website and Logo Design

By: Perseph1

The whole day has passed and yet again, I am awake at a ridiculous time creating font and colour designs for my Candle crafting business, Seph Aura. Beiges, browns, bakewells and brulees...


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A foot in the door?

A foot in the door?

By: Perseph1

I am happy to announce that I have succesfully secured work experience with ITV for a couple of days, working on The Jeremy Kyle show. Everyone starts somewhere and making the most delicious cups of tea suits me perfectly being from Yorkshire and all.


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Promotional Video

By: KatyMills

I had set out to film my first ever promotional video for one of my favourite night's in town 'Cherry' a 2000's pop, party hip-hop, houseparty anthems, 90's hits, ameri-pop and booty shake night. After making friends with the night's creator Nathan Liu he was delighted to have to the opportunity of having a video made to boost his profile. Having never filmed a promotional before I was a little apprehensive and having been given the audio already by Nathan it was crucial to find the right shots and the right vibe to go with it. Spending week's making a production folder and researching all my shots, it was a relief to finally get to film on the night. I came away having had an amazing time and being ecstatic with some of the shots filmed. 

For a first attempt I have to say I'm delighted with the finished product which can be seen below! 


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Volunteering in East Africa

By: francescabaran


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Travelling the East Coast of America

By: ninawhitehouse

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Professional practices

By: Johnharrisonmedia

Second professional practices lecture. First up risk assessments. Just spent two days sorting risk assessments for kayaking trips so seems I can't escape them anywhere. Got to say it's much easier filling in filming ones then ones for throwing new kayakers off waterfalls. At least it means people will seriously fill them in rather than fudging them before entering production phase. Ironically later we're doing creativehive work. Oh!

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By: Alicia Walsh




Enthusiastic and hard-working I am a driven individual. I can work both in a team and individually and 


2012-2015     The University of Salford
                         BA Hons Television and Radio

2010-2012     The Fallibroome Academy
                         A Levels: English Language (C), Media Studies (A), Sociology (A).                             

2005-2010     All Hallows Catholic College
        11 GCSE’s: Grades A to C including Mathematics and English.



March 2014 – Present
Receptionist- DW Sports Fitness Macclesfield
Here I have developed my skills of working with the general public, dealing with problematic issues and being a friendly face for the customers. I have learnt a lot about working with finances and the importance of taking peoples bank details and working with issues such as cancellations and direct debit cancellations. I have thrived off this job as I have loved taking to new people, both staff members and customers.

October 2013- February 2014
Receptionist and caretaking
Private doctors practice; 11 St John Street, Manchester
Working on reception I have learnt to work with the general public in a different matter, becoming aware of client confidentiality, professionalism and responsibility. Although this job is different to my others I have picked up skills of the same quality in a different way, knowing when it is appropriate to speak and what to say. 

May 2012 – September 2013
Sales Assistant
Claire’s Accessories
Working as a sales assistant I was able to further develop skills in a different job area. I learnt about organisation, teamwork, communication, reliability and responsibility. This was a job I was enthusiastic about as I was able to get hands on in helping people choose the right products for them, this experience was valuable as I learnt many transferable skills such as the right level of communication and showing genuine interest as well as specific needs for certain people. 

September 2010 – April 2012
The Blacksmiths Arms
I worked for this pub/restaurant for nearly two years which enabled me to gain lots of new skills from teamwork to responsibility. It also allowed me to work with the public which I thrived off as I love to work with people and please customers to the best of my ability. I also learnt the importance of health and safety skills and being aware of the safety of others. This was another job I was able to show off my people skills and got to know and speak to a wide range of different people on a daily basis. 




February 2011
24:7 Festival Theatre Company
The Northern Quarter
Whilst carrying out work experience for a week at the 24:7 Festival Theatre I was able to be a part of the team at their press conference which was held at The Comedy Store on Deansgate in Manchester. This enabled me to see an aspect of media and promotion which I had not previously been aware of to this extent. Been a part of the team organising and running this event was very exciting and a great eye opener to some of the ways a company operates as well as meeting some people who were currently big names in the media industry.



My main hobby is dancing, I have danced from a very young age and still thoroughly enjoy it. I am currently a member of the Salford University Dance Society and enjoy participating in all styles of dance as well as meeting new people. I have also previously been a member of Overdrive Dance Company and Keating's Centre for dance and singing. Alongside this I was also elected to be the treasurer for Salford University Dance Society for the academic year 2013-2014 showing my passion for this particular hobby and the responsibility I have been trusted with, something I am very grateful for and ensure I fulfil this role to a high standard. I have been elected to be the chairperson of the dance society for the academic year 2014-2015 showing my passion for the society and my commitment and responsibility. 

Studying Television and Radio, I also have a passion for media studies. I am a creative person with and enjoy creating fresh and interesting pieces of work. I have also previously been a presenter on Shock Radio, the University of Salford’s student radio station. I also used to help out at Canalside Community Radio based in Bollington, specifically working on Phase One radio station which is youth based where I did a drivetime show once a week. I am currently in the process of working on a couple of new ideas for a new youth based radio station setting up in the Macclesfield area. On this station I am hoping to explore different shows and get very involved doing both an individual show and a daily show with a partner. I have also done some work for Channel MBC which is a local digital television channel where I have further developed my presenting skills and practiced my camera skills. My presenting showreel can be seen on youtube:

When in sixth form I was also a founding member of ‘Fallibroome TV’ a project which I felt very strongly about. Being a part of this I got involved in many aspects of television production and experienced a range of roles such as presenting, research, editing, scriptwriting, filming and directing. These skills were valuable as they transferred into some of my modules I studied when joining university. Modules such as Radio Production and Factual Video Production have allowed me to go out into the public and meet new people, finding out stories and exploring issues and opinions. 


Full, clean UK Driving Licence and access to a car.

Proficient editor on Final Cut Pro and Adobe Premiere & Audition.

Proficient user of Microsoft word, powerpoint and excel.


Referees available on request

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Hidden Gem Series: The Whiskey Jar

By: SophieGriffiths

An all time favourite of mine personally is the Open Mic Night every Tuesday starting from 7.30pm in a bar in the Northern Quarter, Manchester called 'The Whiskey Jar'. I'm not sure if its the lantern lights, or the fairy lights or the candles - but there is something exceptionally therapeutic, soothing and chilled about that bar.

If you're after a bit of a sparkle then this is the kind of place for you, the vibrations in that place are unreal and when you manage to listen to a few of the acts in there, it genuinely will leave you with goosebumps. The first performance this week (Tuesday 9th September) by Joe was 'girls just wanna have fun' where the gents in the audience sang half the song and the girls did the backing lyrics, it had such a good feel to it - almost reliving the 'Justin Timberlake - Senorita' video. The image below is one of my favourite performers, I've seen her twice in The Whiskey Jar, she did a cover once of the Spice Girls and I never knew such a POP song could be re-performed in such an incredible way. They also have amazing cocktails and everyday are 2 for £9 before 7pm.


If you're after a cosy atmosphere, a good crowd of people and alcohol then the Whiskey Jar is the place for you (once again, I HIGHLY recommend). 
If you want to find out more, check out there website: and Twitter:  @WhiskeyJarNQ

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Catching Up

By: alison-burrows

I  applied for freelance work with Salford Community Leisure Ltd. to be one of their freelance artists at the end if 2013 and was accepted.  The induction period was over a month, one session a week and during that time we were split up into groups of special interest, and we devised a course to offer to the general public.

My group wanted to put on a traditional style art course, with sessions on drawing in the city, materials preparation, art history, painting and collage with print-making.  Ir was quite intensive and was taught by a different artist at each session.  The participants seemed to appreciate the different approaches of each artist and the result of the participants' hard work was impressive, even after so short a course.

Following on from this we were invited to put forward some ideas for activities for children on the surrounding residential estates.  We held a series of workshops on making hand puppets, peg dolls, T-shirt printing and painting and drawing.  Other artists showed the children how to model with clay.  These sessions lasted the whole of the summer holiday, so that there was something for everyone.  The activities at the sports centres were particularly busy, but by the end of the activities, some children were actually waiting for us to arrive at their estate.  Some of the mums were quite impressed with the range of activities too. 

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Photography is not buying an Expensive DSLR

Photography is not buying an Expensive DSLR

By: tashfeen_s

More than half the people I know they carry DSLR because some how they feel buying a camera with bigger lens gives you better picture quality and the most disappointing part is ‘that they use the camera on Auto settings” - Its like owing a twin turbo car and cursing around the town.  

Photographer is an Art and only people who are really passionate about photography can understand that camera can capture images which human eye cannot. Having a DSLR is very common these days and people thing having good camera is important than a good photographer. Do you think the same? If yes then you must change your thinking. Camera are easier and better to use than ever, think of the time when photographer use to take pictures on film camera and can only bed viewed once picture is been treated in lab and transferred as image - Those were real photographers! Photographer’s techniques and eye is more important than camera to have one good picture result. Other than passion a good photographer should have passions as well – Perfect angle / perfect lighting is very important in photography it can some time take hours and hours to find the best result.

Photography has become proper subject these days and a highly paid profession. Also within phototherapy there are different lines and every photographer has different expertise than other. For Example Wild life photographer cannot be a good model photographer or Photographer cannot be event photographer.  

So my point here is before selecting a Digital camera for your self or others do some research? You must write down your priority for the specific purchase. For Example if you are a sports athlete and love adventure you don’t need to spend $1000 on DSLR instead you can Purchase two cameras which will full-fill your needs. (Sony Cyber shot for $300 + Go-Pro for #399). Sony Cyber shot is much more compact/easy to carry and with Go-Pro you can capture your adventurous movements. Look at the Redbull video flying from airplane or bungee jump you will not will any one using DSRL they all use Go-Pro and it gives them perfect HD video. 

#DSLR #Photography #compact camera #Go-Pro

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By: femiajala2


Last week I wrote about how I became my boss’ got-to person and the story would not be complete without sharing the things my manager did that made it easy for me to work with him. Over time, my manager and I developed an effective working relationship that enabled us do great work together and deliver outstanding results for our organization. My manager successfully created an environment that was conducive to team work, collaboration, innovation and brought out the best in me.  It was not a perfect relationship, we had differences of opinion on some things, but it came close to being perfect.
There are two things that are important to me when choosing a job.  These are manager capability/chemistry and job content.  Manager capability/chemistry simply refers to the ability of my manager to lead me in accomplishing personal and organizational goals and his capacity to build a trust-based working relationship with me.  Job content refers to the degree of intellectual stimulation, challenge, and development opportunity that a job will provide me.  At the time I was working with my manager, I did not think the job content was great but I believed, and said, that my manager’s leadership and management capabilities compensated for what was lacking in job content.   Outlined below are the qualities my manager possessed that kept me in his corner, committed, loyal and giving the best of me for three years.
Work Ethics: My manager always set a good example for me to follow. He arrived at work earlier than most and left on time, to maintain a good balance between life and work.  He did not deliver sub-standard work outputs; neither did he tolerate it from members of his team.  Quality and stakeholder satisfaction were important to him and he made it a team priority. He drummed into me the mindset that as a finance business partner, my credibility is established when the financial information I present to business leaders are accurate and irrefutable, and I can speak with insight about the underlying business drivers behind the numbers.
Communication: My manager and I developed a great working rapport.  He kept me informed of organizational priorities and business changes and ensured that I understood how these impacted our team.  Although we had regular formal one-to-one meetings, my manager frequently stopped by my office to “catch up” and “synch”, rather than rely on phone calls or emails only.  He also took the time to clearly communicate his expectations of me and provide me with prompt feedback on my performance.  I never felt that my manager was hiding information from me and that made me trust in his leadership.
Effective Delegation: My manager was great at assigning more responsibility to me and giving me opportunities to stretch my capacity and strengthen my skills. Once I established credibility and a solid track record with him, he gave me autonomy and authority to own and drive my projects. He did not micromanage me, rather he allowed me to innovate and make tactical decisions as I saw fit. Under his leadership I started leading key finance initiatives and transitioned from an individual contributor to a people manager, which was in line with my career plans.

Participatory Decision Making : I developed a great deal of respect and appreciation for my manager when he walked into my office one day and asked me if I was interested in performing a task that one of his peers had requested that I work on. I thought about it and said no, providing my rationale. He agreed that it was the right decision and went back to turn down his colleague. I really appreciated the fact that he involved me in decisions that impacted me.  It made me feel like we were a team.
Recognition: This was a key driver of my motivation and commitment to deliver high quality work for my manager.  He always recognized and appreciated the effort I put into my work, and made sure that the management team was also aware.  On one occasion, when I was tasked with preparing monthly executive management reports on business performance, I decided to move from a PowerPoint deck format to a newsletter format. When my manager saw the newsletter, he stopped by my office with a smile on his face and told me I had done a great job. I later became a reference standard for excellence in the wider organization. My manager was my brand advocate and while working with him I was promoted, received a performance award, as well as the best rating possible in the company.
Becoming a high performance team can be likened to a collaborative sport that requires the combined commitment and dedication of all members of the team.  A symbiotic relationship between you and your manager is a critical success driver for you, your manager and your organization.

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By: femiajala2


One of the key elements of a successful marketing strategy is the acknowledgement that you’re existing and potential customers will fall into particular groups or segments, characterized by their "needs". Identifying these groups and their needs through market research, and then addressing them more successfully than your competitors, should be the focus of your strategy. See our guide on market research and market reports.

You can then create a marketing strategy that makes the most of your strengths and matches them to the needs of the customers you want to target. For example, if a particular group of customers is looking for quality first and foremost, then any marketing activity aimed at them should draw attention to the high quality service you can provide.
Once this has been completed, decide on the best marketing activity that will ensure your target market know about the products or services you offer, and why they meet their needs.

This could be achieved through various forms of advertising, exhibitions, public relations initiatives, Internet activity and by creating an effective "point of sale" strategy if you rely on others to actually sell your products. Limit your activities to those methods you think will work best, avoiding spreading your budget too thinly.
A key element often overlooked is that of monitoring and evaluating how effective your strategy has been. This control element not only helps you see how the strategy is performing in practice, it can also help inform your future marketing strategy. A simple device is to ask each new customer how they heard about your business.

Once you have decided on your marketing strategy, draw up a marketing plan to set out how you plan to execute and evaluate the success of that strategy. The plan should be constantly reviewed so it can respond quickly to changes in customer needs and attitudes in your industry, and in the broader economic climate.

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Product Positioning

By: femiajala2


Overview - Positioning the product relative to competing products in the minds of consumers. A classic example of positioning is the 7UP “Uncola” campaign. Before this campaign, Seven-Up had difficulty convincing consumers that the product could be enjoyed as a soft drink and not just as a mixer. Consumers believed colas were soft drinks, but they apparently did not think of 7UP in this way. By promoting 7UP as the Uncola, the company positioned it both as a soft drink that could be consumed in the same situations as colas and as an alternative to colas. This positioning was very successful.
The key objective of positioning strategy is to form a particular brand image in consumers’ minds. This is accomplished by developing a coherent strategy that may involve all of the marketing mix elements. There are at least five approaches to positioning strategy including positioning by attribute, by use or application, by product user, by product class, and by competitors.

Positioning by Attribute
Probably the most frequently used positioning strategy is positioning by attribute: associating a product with an attribute, a product feature, or a customer benefit. Consider imported automobiles. Hyundai and Yugo have emphasized low price. Volvo has stressed safety and durability, showing commercials of crash tests and citing statistics on the average long life of its cars. Fiat, in contrast, has made a distinct effort to position itself as a European car with European craftsmanship. BMW has emphasized handling and engineering efficiency, using the tag line “the ultimate driving machine” and showing BMW performance capabilities at a racetrack.
A new product can also be positioned with respect to an attribute that competitors have ignored. Paper towels had emphasized absorbency until Viva stressed durability, using demonstrations supporting the claim that Viva “keeps on working.” Bounty paper towels are positioned as being “microwave safe” with dyes that do not come off in microwave ovens. Sometimes a product can be positioned in terms of two or more attributes simultaneously. In the toothpaste market, Crest became a dominant brand with positioning as a cavity fighter, a claim supported by a medical group endorsement. Aim, however, achieved its 10 percent market share by positioning in terms of two attributes, good taste and cavity prevention. More recently, Aqua-fresh was introduced by Beecham as a gel/paste that offers both cavity-fighting and breath-freshening benefits.
The price/quality attribute dimension is commonly used for positioning products as well as stores. In many product categories, some brands offer more in terms of service, features, or performance—and a higher price is one signal to the customer of this higher quality. For example, Curtis-Mathes TVs are positioned as high-priced, high-quality products. Conversely, other brands emphasize low price and good quality. The Yugo automobile, for example, is so positioned. In general-merchandise stores, Neiman Marcus, Bloomingdale’s, and Saks Fifth Avenue are near the top of the price/quality scale. Below them are Macy’s, Robinson’s, Bullock’s, Rich’s, Filene’s, and so on.  Stores such as Montgomery Ward and J. C. Penney are positioned below these but above discount stores such as Kmart or Shopko. Interestingly, J. C. Penney and Sears have both attempted to upgrade their positions to avoid competing directly with successful discount and warehouse stores such as Walmart. Sears has recently opted for a similar strategy.

Positioning by Use or Application
Another strategy is positioning by use or application. For many years, Campbell’s soup was positioned for use at lunchtime and advertised extensively over noontime radio. Now many Campbell’s soups are positioned for use in sauces and dips or as ingredients in main dishes. AT&T has positioned long-distance calling by particular uses. For example, the “reach out and touch someone” campaign positioned long-distance calls as a method of communicating with loved ones.

Products can have multiple positioning strategies although increasing the number involves difficulties and risks. Often a positioning-by-use strategy represents a second or third position designed to expand the market. Thus, Gatorade, introduced as a summer beverage for athletes who need to replace body fluids, attempted to develop a winter positioning strategy as the beverage to drink when one is ill and the doctor recommends drinking plenty of fluids. Similarly, Quaker Oats attempted to position a breakfast food as a natural whole-grain ingredient for recipes. Arm & Hammer has successfully positioned its baking soda as an odor-destroying agent in refrigerators.

Positioning by Product User
Another approach is positioning by product user or a class of users. Revlon’s Charlie cosmetics line was positioned by associating it with a specific lifestyle profile. Johnson & Johnson increased its market share from 3 to 14 percent when it repositioned its shampoo from a product used for babies to one used by people who wash their hair frequently and therefore need a mild shampoo. A similar strategy was used to get adults to use Johnson’s Baby Lotion.
Miller High Life, once the “champagne of bottled beers,” was purchased by the upper class and had an image of being a woman’s beer. Philip Morris repositioned it as a beer for the “heavily beer-drinking, blue-collar working man.” Miller’s Lite beer used convincing beer-drinking personalities to position it as a beer for the heavy beer drinker who dislikes that “filled-up feeling.” In contrast, earlier efforts to introduce low-calorie beers positioned with respect to the low-calorie attribute were dismal failures.  Miller’s positioning strategies are in part why it moved up to the number two brewing company in the United States.

Positioning by Product Class
Some critical positioning decisions involve positioning by product class. For example, Maxim freeze-dried coffee was positioned with respect to regular and instant coffee. Some margarine are positioned with respect to butter. A maker of dried milk introduced an instant breakfast drink positioned as a breakfast substitute and a virtually identical product positioned as a meal substitute for those on diets. Caress soap, made by Lever Brothers, was positioned as a bath oil product rather than soap. The 7UP example we discussed earlier is also an example of positioning by product class. Recently dates have been positioned as the “wholesomely sweet alternative to raisins” in television commercials.

Positioning by Competitors
In most positioning strategies, explicit or implicit frame of reference is the competition (positioning by competitor). Often the major purpose of this type of positioning is to convince consumers that a brand is better than the market leader (or another well-accepted brand) on important attributes. Positioning with respect to a competitor is commonly done in advertisements in which a competitor is named and compared. For example, Burger King Ads argued that McDonald’s burgers had less beef and did not taste as good as Burger King’s because McDonald’s product was not flame broiled. Both Pepsi and Coke have run comparative ads claiming their brand tastes better than the other one. A classic example of this type of positioning was the Avis “We’re No. 2, so we try harder” ad campaign.
The strategy was to position Avis with Hertz as a major car-rental agency and away from National, which at the time was at least as large as Avis. This strategy was quite successful. After the analysis in the previous stages is completed, the appropriate segmentation strategy can be considered. There are four basic alternatives. First, the firm may decide not to enter the market. Analysis to this stage may reveal there is no viable market niche for the product, brand, or model. Second, the firm may decide not to segment but to be a mass marketer. This may be the appropriate strategy in at least three situations:
 When the market is so small that marketing to a portion of it is not profitable.
 When heavy users make up such a large proportion of the sales volume that they are the only relevant target.
 When the brand is dominant in the market and targeting to a few segments would not benefit sales and profits.
Third, the firm may decide to market to only one segment. Fourth, the firm may decide to market to more than one segment and design a separate marketing strategy for each. In any case, marketers must have some criteria on which to base segmentation strategy decisions. Three important criteria are that a viable segment must be measurable, meaningful, and marketable:
 Measurable. Marketers must be able to measure the segment’s size and characteristics. For example, one difficulty with segmenting on the basis of social class is that the concept and its divisions are not clearly defined and measured. Alternatively, income is much easier to measure.
 Meaningful. A meaningful segment is one that is large enough to have sufficient sales and growth potential to offer long-run profits.
 Marketable. A marketable segment is one that can be reached and served profitably.
Segments that meet these criteria are viable markets for the product. The marketer must now give further attention to the marketing mix.

Design Marketing Mix Strategy
The firm is now in a position to complete its marketing strategy by finalizing the marketing mix for each segment. Selecting the target market and designing the marketing mix go hand in hand, and thus many marketing mix decisions should have already been carefully considered. For example, if the target market selected is price sensitive, some consideration has already been given to price levels. Product positioning also has many implications for selecting appropriate promotions and channels. Thus, many marketing mix decisions are made in conjunction with (rather than after) target market selection.

 Culled from the book: Consumer Behaviour and Marketing Strategy by J. Paul Peter and Jerry C. Olson

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Viral Marketing, students and JEMSS

By: shiva5533

The Internet and in particular social media has rapidly changed marketing. E-mail referrals, online forums and customer reviews have encouraged consumers to share information far more easily than before. Viral marketing describes any strategy that encourages individuals to pass on marketing messages to others, creating the potential for exponential growth in message’s exposure and influence.

Before the internet, viral marketing has been related to other marketing strategies such as word-of-mouth. Viral marketing depends on a large percentage of recipients forwarding something to a large number of friends, trying to quickly achieve the overall effect of snowball. The communication style used for transmission is usually informal. Nowadays, with the internet and social media communication tools information spreads much quicker. Messages spread through the different social media platforms contain text and images, presentations, animations and video.


The growth of viral marketing (and other forms of digital marketing) has seen social media marketing becoming an important module in marketing research. Viral (digital) marketing modules provide students aspiring to develop a career in digital marketing or interested in developing the necessary skills for starting up their own business. Joint European Masters in Digital and social media marketing is developed by a European project (JEMSS). This course is developed by academic institutions and digital marketing industry professionals. This course prepares students to become future entrepreneurs with the option to succeed in the digital business environment.

JEMSS project is developed in collaboration with leading European Universities and industry organisations who offer an International Social Media Masters focused course. This course will be balancing both latest research in social media marketing and the latest practice from the industry. Students studying on the course will be exposed to developing skills in Search Engine Optimization (SEO), Social Media Optimization (SMO), Analytics and Return on Investment (ROI), Viral marketing and so on.


Viral marketing is become an increasingly important strategy for organisations aiming to maximise on their digital return on investment, here are a couple of reasons why viral marketing is in such demand?

·         Viral marketing is relatively inexpensive – compared with traditional reach of a similar television advertising campaign

·         It relates to how quickly information can be dispersed – that is information reaching millions of prospects within weeks

·         It can help overcome legal and privacy concerns – as messages are no longer coming from a unanimous brand but from your friends

·         It offers exposure to wide audiences – enabling marketers to reach diverse audiences through social contacts

Interested in Viral marketing? Why not check JEMSS viral videos (The JEMSS Wave & The JEMSS Selfie)

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